There are a number of computer manufacturers out there. So, what has made Apple so successful?
There have been a number of civil rights leaders over the years. So, what made Martin Luther King, Jr., so inspiring?
Further — why did the Wright Brothers succeed where others had failed?
In his 2009 TedX Talk (which has garnered more than 12 million views to date), Simon Sinek explains the common principle that made each of these innovators and leaders special:
All the great and inspiring leaders and organizations in the world — whether it’s Apple or Martin Luther King, Jr. or the Wright Brothers — they all think, act and communicate the exact same way … and it’s the complete opposite to everyone else.
Sinek calls it “The Golden Circle.” He also explains that it “all starts with why.”
In other words:
People don’t buy what you do, they buy why you do it.
Watch this video below to watch Simon explain this simple, yet powerful, principle in his own words. Then think about how you can begin applying it to your own business, family or organization:
(H/T to Bobby Matthews for introducing me to this great video on Facebook).