This weekend's Wall Street Journal had this great article, entitled, "Social Networking Works." Obviously, we agree. Here's a snippet:

First, social media enable an exponentially larger network. "Once you know what you want to do, you can start blogging, posting YouTube videos, and tweeting about it. And instead of talking about it in a small circle of friends, you get connected to friends of friends of friends," says Charlene Li, founder of Altimeter Group, a strategy consulting firm, and the author of "Groundswell: Winning in a World Transformed by Social Technologies."

Online networking also saves time and is much more convenient. "The old networking involved commuting to a hotel and spending six hours in a business suit just so you could meet one or two valuable contacts," says Ms. Fitton. "Online, you can do so much more."