The sharks are circling.
Some of the prey are nervous.
But some are confident. Prepared.
The latter walk away with deals. The former, in tears (sometimes).
I’m talking, of course, about the hit TV show, Shark Tank.
As an entrepreneur, I love the show.
It makes me nervous. And mad. And excited.
My kids love it, too.
I love them watching how the real world of business and deal-making works.
It also teaches the importance of presence and preparedness to making a successful presentation.
One of the “sharks”, of course is Robert Herjavec.
He’s known as the “Nice Shark” on the show, but has proven his grit and toughness throughout his life.
He was born in communist (former) Yugoslavia.
Robert escaped with his parents to North America and started to build businesses.
He’s bought and sold several IT companies, including the Herjavec Group, a large technology company.
Robert also recently shared his lessons on sales.
How to Sell Anything to Anyone
I’m a fan of Robert’s, and I follow him on LinkedIn.
So when he posted an article called, My 5 Essential Tips for Selling Anything to Anyone, I took notice.
As Robert notes in his article, everyone is a salesperson in some way.
“On Shark Tank, entrepreneurs have to sell themselves just as much as their business because we invest in them.”
Here are Robert’s 5 tips for selling anything to anyone:
The first thing you’re selling is yourself.
“If whoever you’re selling to doesn’t like you, they’re not going to listen to you. Be the salesperson you’d buy something from.”
Listen more than you talk.
“Good salespeople listen to what their clients are saying. They pay attention to the clients’ needs from the start and present accordingly.”
Know who to sell to.
“Make sure whatever you’re selling fulfills your potential client’s needs and is realistic for them.”
Understand what motivates the other side.
“Why should people care about what you’re selling? How is your product or service providing value to them?”
Keep it simple.
“Keep your pitch simple and under 30 seconds — practice your elevator pitch!”
What do you think about Robert’s tips?
Have any additional tips of your own?
Please share them in the comments!