Three Tips for Attracting Great Talent for Your Business


As an entrepreneur or a small business owner, there comes a time when you need help. Finding and attracting the right talent can be difficult for any business — especially for a small business. How do you compete with the ‘big guys’? While it may seem impossible to build a team when you don’t have a lot of offer yet, it’s not. That’s because talent, especially the great kind, values more than just compensation or benefits.

Great talent puts an emphasis on passion for the job, which I’m sure most entrepreneurs can relate to. After all, that’s the reason why you took the leap.

If you’re a small business owner trying to expand your team, here are a few tips on how to attract great talent to your business:

Create an attractive culture.

One of the great things about small businesses or start-ups is the culture. Unlike big companies that are political in nature, small businesses can actually be fun to work for. There’s no giant employee handbook to memorize or red tape to get through. Rather, small businesses can create a culture that is inviting and fosters creativity. Show potential employees that they’re not just another head sitting in a cubicle. They’ll have the opportunity to work closely with and learn from people who are just as talented as they are. In other words, create a culture that great talent wants to be a part of.

Give what them a 9-to-5 can’t.

Sure, there may be some long hours when working for a small business. But at least you can provide employees with the flexibility of creating their own schedule. As an employee, there’s nothing worse than sitting at a desk, counting down the minutes until 5 o’clock. Allowing employees to dictate their own hours shows them that you value them for their work, not their time.

Share your passion.

For larger companies, it’s hard to really inspire the workforce. However, as an entrepreneur and a small business owner, you have the ability to do that. Since you will be working much more closely with your team, share your passion with them. Obviously, your business is your passion and the realization of your business is a dream come true. So make them believe in what you believe in. Show potential employees that they’ll be part of something big. They’re not just another name on a payroll. Rather, they will given the opportunity to challenge themselves and make an impact.

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