"The amount of political campaigns that are 'doing it right' online are actually very few and far between," said Curt Mercadante, principal of Merc Strategy Group, LLC.  "It's mostly just a lack of committment on the part of candidates and campaign manager to spend the time and resources needed to be effective online.  For the most part, they are stuck in the traditional mold of broadcast communications and don't see the value in building relationships online."