Google: The Ultimate Election Prediction Tool?
Earlier tonight, I saw a tweet from @JakeParrillo that referenced a Google Insights result that showed a surge in Google searches for Bill Brady — the upset winner of the Illinois Republican Gubernatorial Primary. Click here to take a look at the chart of that Google Insights report.
But it doesn't end there.
Here is the chart of a Google Insights report on the dead heat matchup between incumbent Gov. Pat Quinn and challenger Dan Hynes. While Quinn was the eventual winner — only a point separated them, which is basically reflected in that Google Insights report.
And take a look at this ...
In the hard-fought battle for the Democrat U.S. Senate nomination between Alexi Giannoulias and David Hoffman — eventual winner Giannoulias beats out Hoffman on Google search volume, and this Google Insights report reflects the close nature of the race.
And how about the Republican Lt. Governor race?
Upset winner Jason Plummer had a Google surge at the end of the race — forecasting his win last Tuesday.
Could Google Insights be the ultimate election prediction tool (for races in which there is enough search volume to register)?
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