Are there implications of social media that go beyond garnering fans, likes and sharing personal vacation photos?
ASAPScience is a website and YouTube channel that takes user questions, everything from “Which came first: the chicken or the egg” to how to scientifically cure a hangover, that recently tackled that question.
A recent post on their YouTube channel piqued our interest: 5 Crazy Ways Social Media Is Changing Your Brain Right Now. That’s right, not affecting or stimulating but changing the brain.
One third of the world is on social media, and 5-10% of Internet users are unable to control how much time they spend online. As the video posts out, this is a psychological condition paralleled to drug addiction.
The explanation lies in the brain’s reward system, and the reward is divvied out with little effort required on behalf of the user. This physically causes the brain to re-wire itself, creating a craving for more and more reward.
Read the full post on Gravina Online Strategies.