Are you ready for a ‘digital cleanse’?


If you’re like me, you have a love/hate relationship with technology. On one hand, it can make me more productive, more efficient, and more connected. On the other hand, it can be a source of digital clutter that contributes to lost productivity and more stress.

The key is ensuring that you control your technology, rather than letting it control you.

Here’s a 5-day challenge I urge you to take to wrest back control of your digital tools:

Day One: Clean up your inbox.

For day one of your digital cleanse, take it easy to start. Cleaning up your inbox will probably take you the most time, but it’s also the easiest thing to do. On your first day, respond to all outstanding emails. Once you have that out of the way, start going through your inbox and deleting anything you don’t need. As a general rule of thumb, if you haven’t referred back to an email in 3 months, you probably don’t need it.

Day Two: Organize your inbox.

On day two, once you’ve gotten rid of all the junk in your inbox, start organizing what you have left. Create folders for yourself so that you can file emails away. Your inbox should only consist of emails you still need to read or emails you still need to respond to. Don’t forget to archive old emails so that you save space in your inbox.

Day Three: File your documents & rearrange your desktop.

After you are done organizing your inbox, your next step will be to organize your computer or laptop. Start in your documents folder. Take a quick glance and delete any documents or images you know you will not need but don’t spend too much time on this. Documents don’t take up much space on a hard drive. Next, create categorizations or folders (ie. personal, work, family, etc). Once you have folders that can be easily managed, file everything away. Do the same with your desktop.

Day Four: Tidy up your social media accounts.

We spend so much time on social media so don’t forget to spend some time organizing it. Start on facebook – do you get emails about Farmville and Candy Crush everyday? Take a look at your alerts and notifications and turn off anything you don’t want. Next, take a look at who you are following on Twitter and Instagram. Unfollow anyone you no longer want to keep up with. This will keep you feeds clear for the updates you actually do want to read.

Day Five: Tackle your mobile devices.

Finally, tackle all your mobile devices, including your phone and your tablets. Back up your phones so that you can save all your pictures. Delete any apps you no longer need.

With this 5-day cleanse, you are on your way to a healthier digital lifestyle!

FRIDAY FIVE: Small biz growth myths, pitching your start-up and more!

481909405 (1)

In this week’s Friday Five, small business growth myths, the challenge of anonymous online reviews, pitching your startup, and more …

The ‘Three C’s’ of Social Media Marketing


The following is cross-posted from, and provides some great tips for any entrepreneur or business owner looking to market their brand online:

A local business group asked me how I would frame an upcoming presentation to its membership on the topic of small business social media.

After thinking it over, I suggested an event focused on “the Three C’s of Social Media Marketing”: Continue reading “The ‘Three C’s’ of Social Media Marketing”