3 Reasons Why You Should Use Freelancing Websites to Help Build Your Business


As entrepreneurs, our time is priceless. So why don’t we always treat it that way?

We try to squeeze in database management between conference calls, teach ourselves to fix code on our WordPress sites during lunch, and waste our time on a host of other activities that are better left to people who do that stuff well.

And, more importantly, they are better left to people who have the time to do that stuff.

Enter the world of freelancing websites.

About a year ago, I started using Odesk and Elance, and it has changed the way I do business, for the better.

Unfortunately, there are some misconceptions, if not just outright ignorance, about these services. Here are three reasons you should use them (or similar sites) to help build your business:

1) Good, American Work Product

One of the most common misconceptions is that businesses only use these sites to find cheap, foreign workers. Untrue.

Over the past year, I have hired a great WordPress developer in Texas; a social media manager in Tennessee; and, a freelance writer in souther California. Working with American freelancers makes it easier to communicate (most times) and also takes away the complication of time zone lag. Also, it just makes me feel good to hire fellow Americans to help me build my business.

2) Quick, Efficient Work

I’m a quick writer, but I am really slow at anything having to do with spreadsheets. I also tend to screw up my websites anytime I pretend I know what I’m doing with the code on my blogs. So I delegate these tasks, and more, to my freelance team. Just this week, for example, I delegated a task related to online video editing that would’ve taken me an hour to complete. My team member got it back to me in 20 minutes — which not only meant the job was done faster, it also freed me up to focus on more important tasks.

Remember: The freelancers you hire are entrepreneurs, just like you. So it’s in their best interest to be as efficient and cost-effective as possible.

That’s good for your business.

3) It Saves You Money

As I stated at the beginning of this post, your time is priceless. But, actually, you can figure out what it’s worth, even if you don’t charge an hourly fee. For example, I divided my total monthly client retainer revenue by 40 hours to come up with a rough estimate of what my time is worth. As such, whereas I used to think the hour of spreadsheet hell was saving me money — I now know how much it’s costing me. If I delegate a task to a freelancer who can do it in 25 minutes at the cost of $25/hour — I’m actually saving myself … well, you get the idea.

Do you have any great stories or examples of how freelancing websites have saved you time and money and helped you build your business? We’d love to read them! Please share them in the comments section.

3 Replies to “3 Reasons Why You Should Use Freelancing Websites to Help Build Your Business”

  1. As a one-woman business owner, this is an area that I do struggle with. There are just not enough hours in the day to manage every aspect of my business. When my website provider no longer provided hosting, I was without a website for months just because of the time involved in building one from scratch. When I did purchase a domain, it took me a few more months to actually publish content. And, I still have a lot of work to do in completing it & seo optimization. Hiring someone crossed my mind, but I only knew of companies with exhorbant fees. Hiring a fellow enterpreneur is something that I never had thought about before. And, I will definitely explore that avenue. Thank you for the well-written article!
    ~ Michele.

  2. Thanks, Michele! I’ve referred several fellow business owners to Odesk and they have had great experiences.

    You have to be specific and diligent in looking for talent on the site — but once you master it and find some key folks, it’s a breeze.

    For example, I’ve had to test out several writers for a few projects until I found the ones I liked. But the fees weren’t exorbitant so it was worth the small expense to find the best writer.

    Also, all the workers on the sites are rated by other people who have used them, so you can review for number of hours worked, level of happiness with their work, etc.

    Thanks for reading — please come back!

  3. Awesome post! Thanks a lot for referring oDesk and elance. Yes it’s a great place where employers can find excellent employees and employees can find excellent employers. You are one of the best client on oDesk and I am so lucky as I have worked for you. I hope we will do some more business in near future.

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